7 Strategies to increase sales through SEO
In previous articles, we’ve covered what SEO is and how it works. Now, we’ll talk about how you can boost your sales through SEO and which strategies can be employed to achieve this.
Increasing sales through SEO
To keep any business afloat, increasing sales is crucial. SEO remains one of the most important digital marketing strategies for driving sales. This is especially true for e-commerce websites, where understanding and applying SEO strategies can help bring your website to the forefront of search results, turning potential customers into real buyers.
As competition grows and marketing strategies become more complex, SEO also becomes more challenging. It can be difficult to determine which techniques will help increase sales through SEO and which should be avoided. In this article, we will cover tactics that can be applied to increase sales using SEO.
1. Correct use of keywords
Keywords are the foundation of SEO. To increase sales through SEO, it’s essential not only to find the right keywords but also to use them correctly. You can use tools like Google Keyword Planner, Semrush, or Ahrefs to identify the keywords important to your brand. If your site is new, it’s not recommended to target high-search-volume, high-competition keywords right away. Instead, start with high-search-volume, low-competition keywords to gradually build site traffic.
Additionally, the pages targeting these keywords need to be properly optimized. Use the target keywords in the page headings, URLs, content, meta information, and image descriptions.
2. Create high-quality content
High-quality content is crucial for SEO. After all, content is what attracts users to your page and best targets your keywords. Therefore, it’s essential to pay attention to the SEO optimization of your content.
Content should not feel artificially created just to cover various keywords. This approach won’t work well from an SEO standpoint, and users will be disappointed by the quality of the content, leading to higher bounce rates. Your content should be designed to engage potential customers.
Another tip for content is to create relevant content. Producing content that is not related to your site’s topic, products, or services won’t be beneficial and won’t increase sales.
3. Strengthen category pages
Category pages are especially important for e-commerce websites. It’s crucial to target the right keywords on these pages, include quality content, and focus on external SEO for the page.
Elements you can optimize on product category pages include page content, internal links, page design, meta information, and targeted keywords.
4. Ensure your site is mobile-friendly
Mobile-friendliness is one of the key factors for those looking to increase sales through SEO. These days, most people use mobile devices for searches. In fact, nearly 70-80% of traffic on many websites comes from mobile devices. Therefore, it’s essential for websites to be optimized for mobile devices.
Key elements to consider when optimizing for mobile include text font sizes, the product sales page, the shopping cart page, compatibility with mobile screen sizes, and button sizes.
5. Prioritize local SEO
Local SEO has become one of the most sought-after strategies for brands in recent times. If your business serves a specific region, you need to optimize your website accordingly. For instance, if you run a water filter business that serves only the Narimanov district, you should optimize your site for keywords like “water filters Narimanov.” When focusing on local SEO, you might also consider optimizing your Google My Business profile.
6. Focus on on-page SEO optimization
If you want to drive traffic to your site and attract potential customers through SEO, it’s essential to thoroughly optimize the on-page SEO of your site. Make your site accessible to your target audience, use keywords that help search engines find your site, and enrich your site with relevant content—all of which will aid in on-page SEO optimization. Some key elements to focus on during on-page SEO include:
- Using unique page titles that target keywords
- Improving site speed for a better user experience
- Creating keyword-focused, SEO-optimized content for your target audience
- Using headings (H tags) in your content
- Adding internal links to relevant content
- Simplifying and contextualizing URL structures
7. Optimize product pages
One of the most important elements for e-commerce websites is product pages. Including detailed product descriptions, improving the internal linking structure, and enhancing the meta information of product pages can significantly boost the overall SEO performance of your website.
