SEO Specialist: Who Are They and What Do They Do?
An SEO specialist is an expert who manages the entire SEO optimization process for a website. In this article, we’ll explore who an SEO specialist is, what their responsibilities are, and how their work process looks like.
Who is an SEO specialist?
An SEO specialist is a professional who manages all aspects of SEO, including on-page, technical, and off-page SEO, to improve a website’s performance in search engines. They develop and implement SEO strategies to help websites rank higher on search engines like Google, Bing, and Yandex.
SEO specialists follow the rules and guidelines of search engines, such as Google, and should always use ethical, "white-hat" SEO practices. Before working with any SEO specialist, it’s important to review their ethical practices, experience, and past projects.
What are the responsibilities of an SEO specialist?
An SEO specialist can work at an agency, for a company, or as a freelancer. Regardless of their work environment, the responsibilities remain consistent. Here are the key tasks of an SEO specialist:
- Improving a website’s search engine rankings
- Increasing website traffic
- Implementing a complete SEO strategy
- Managing SEO campaigns
- Overseeing content creation processes
- Conducting keyword research, competitor analysis, and market analysis
- Managing off-page SEO and backlink-building campaigns
- Setting SEO goals and tracking progress
- Fixing technical issues on the website
- Providing marketing and UX/UI recommendations to improve conversion rates
- Delivering monthly reports on the website’s SEO performance
How to become an SEO specialist?
Becoming an SEO specialist doesn’t require a formal education. You can develop SEO expertise through self-learning by utilizing online resources. Once you’ve built a solid theoretical foundation, gaining hands-on experience is key to becoming an SEO professional.
How much does an SEO specialist earn?
In Azerbaijan, the salary of SEO specialists ranges from 1000 to 3000 AZN. The income of an SEO specialist may increase or decrease depending on the services provided.
Can you become an SEO specialist through free courses?
Free courses can provide theoretical knowledge about SEO, but without applying that knowledge to real websites, it will remain purely theoretical. Moreover, SEO is a constantly evolving field, and each project is unique. Therefore, becoming a skilled SEO specialist requires real-world experience.
What skills should an SEO specialist have?
Every SEO specialist should have a range of skills, including:
- Analytical thinking
- Ability to work with data
- Proper evaluation of user behavior
- Decision-making skills
- Communication skills
- Ability to work under pressure
SEO processes are complex and often involve multiple stakeholders. In many SEO campaigns, an SEO specialist collaborates with content, marketing, and IT teams. Therefore, soft skills are crucial for a successful SEO specialist.
How to find SEO specialist job opportunities?
You can search for SEO specialist job openings on job listing websites. We recommend exploring digital marketing agencies in Azerbaijan when looking for job opportunities in this field.
How do Make.az SEO specialists solve your problems?
At Make.az, we provide SEO support through our team of SEO specialists. Our SEO solutions not only help you achieve good keyword rankings but also improve the overall health of your website. Our SEO team is always in contact with you, ensuring transparency throughout the service process.
